Living Proof New York
A bespoke content engine behind an editorial-grade interface.
- Discipline
- Custom CMS Architecture & Product UI/UX
- Year
- 2024
- Status
- Visit site
Outcomes
<1s
Largest Contentful Paint
0
Cumulative Layout Shift
100%
Editorially managed
Approach
A purpose-built content architecture replacing a templated stack: a typed schema for editorial models, structured content APIs, and an authoring surface shaped around how the studio actually publishes. The front end pairs it with a high-performance media pipeline — responsive AVIF and WebP derivatives, aspect-locked containers to eliminate layout shift, and lazy decoding below the fold, so a media-dense portfolio still lands its Largest Contentful Paint in under a second.
Stack
- Custom CMS
- Structured content API
- AVIF/WebP pipeline
- Edge caching
Two slots open
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