Living Proof New York
A custom content system for a New York print magazine, with a media-heavy front end that loads its main content in under a second.
- Discipline
- Content system and front end
- Year
- 2024
- Status
- Delivered 2024
ContextLiving Proof is a New York print magazine covering artists, musicians, galleries and shops, with a shop and a membership alongside it. Its templated website no longer fit how the editors publish, and it needed a content system built around that workflow with a front end fast enough for photography-heavy pages.
Outcomes
<1s
Largest Contentful Paint
0
Cumulative Layout Shift
100%
Editorially managed
Approach
A purpose-built content architecture replacing a templated stack: a typed schema for editorial models, structured content APIs, and an authoring surface shaped around how the magazine actually publishes. The front end pairs it with a high-performance media pipeline — responsive AVIF and WebP derivatives, aspect-locked containers to eliminate layout shift, and lazy decoding below the fold, so a photography-heavy site still lands its Largest Contentful Paint in under a second.
Stack
- Custom CMS
- Structured content API
- AVIF/WebP pipeline
- Edge caching
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Fixed price, agreed before work starts, with everything handed over in your name.